Rotating direct printing technology based on a photopolymeric plate that carries the printing image in relief instead of offset techniques which are based on an indirect ink trasmission from a smooth aluminium plate to a rubber covered cylinder and then to paper. According to Dupont-Cyrel the prime advantages that flexography offers versus other printing methods can be summarized as follows: Flexo can be used on both absorbing and non-absorbing surfaces It can print short-runs cost-effectively Fast, accurate printing at speed of 300 m/min (3,000 ft/min) or more Can be used with a wide variety of inks, including water-based, solvent-based and UV curable Relief printing plates has very long run length capabilities, up to several million impressions Flexo presses can print with variable print repeat lengths Extensible, stretchable films can be printed without loss of register In-line operation allows printing, die-cutting and finishing in one continuous process The cost for presses and on-going operational costs are often substantially lower for flexographic presses versus offset and gravure. Flexo process is ideally suited for shorter runs and because changeover and "make-ready" times are les